Project/Assessment Task: Brief: A Conversation
Take time to develop ideas and experiment with different media, materials and technologies. Play with instructions, reinterpret, disrupt, reinvent...
What’s the most important conversation for today?
What’s the most important conversation for the future? Who will you speak to?
What is the message?
Through the application of your chosen practice you are asked to research and develop a visual outcome that centres around the idea of ‘A Conversation’.
Basic examples or starting points you may want to explore could include:
Consider the conversation between yourself and technology, the internet, phone apps.
Look at current social behavior, group activities, communities, lifestyles, conventions, business, leisure, play. An external, political or social conversation that you may support or contest.
Consider the conversation creative industry professionals have with the notion of communication, technology and society.
We also want you to consider the most appropriate mediums for presenting this 'Conversation':
Graphic Design
Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
Considerations:
Where is the most important place for the conversation to take place? How will the conversation be heard?
Who will your audience be?
What are your aims?
Who will benefit?
Aims:
Undertake creative and ambitious research.
Develop a brief through research and development.
Examine the conceptual and aesthetic potential of “a conversation”. Innovate and explore technical parameters.
Create a contemporary portfolio piece.
Make your chosen audience pay attention to your work.
Requirements:
A portfolio of designs involving a high degree of creative and technical skill and also market justification, in which there is a clear reasoned and personal response to the requirements of the brief. Background material in the form of research and concept development will be of a high standard and will clearly support the final outcome. Each assignment will incorporate a high degree of finish and presentation, with all aspects of the brief taken into account.
‘A Conversation’
As Digital Natives you inhabit a seamless, immersive existence with technology; negotiating relationships with the environment and with each other; in the pursuit of connectivity, discovery, creativity and innovation...
This emerging programmable world has created a whole new division between the virtual and the physical; a designable environment, a playground for coders, requiring digital design disruption at all levels. We have to intervene and prioritise unprecedented environmental, social and cultural crisis if we are to become effective visual communicators and address real user experiences to provide meaningful design futures...
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